Corporate Rebrand — Identity & Growth
Most companies have never had this done properly.
Not a logo off a marketplace. Not a colour palette pulled from a Pinterest board. A proper brand, built around what your company actually is — and where it’s going.
The honest problem
There’s a hole in the market, and you’ve probably fallen in it.
Big agencies charge £30k+ and take three months. Fiverr gives you a five-minute logo that looks like everyone else’s. Neither option is built for a company your size.
The middle — where serious craft meets a realistic budget and timeline — barely exists. That’s the gap we set out to fill.
Where we sit
Same craft. None of the theatre.
The big agency
£30k–£80k
Twelve-week timelines. Layers of account managers. Beautiful work — once you get past the overhead.
The £5 logo
Under £500
Template-driven, zero strategy, and you’ll be back in a year when it doesn’t hold up.
OkiePokie
From £2,400
Senior-level brand thinking. Fixed price. Delivered in 2–3 weeks. Everything you need, nothing you don’t.
What actually makes the work good
Four things we won’t compromise on.
01
Thinking first
Every brand starts with strategy — who you are, who you serve, what makes you different. Without that, design is decoration.
02
Time on the table
We tell you exactly how long it will take and what it will cost before anything starts. No scope creep, no surprise invoices.
03
A human’s taste
Tools speed things up. Taste can’t be automated. Every decision goes through a designer who’s done this for years, not an algorithm.
04
Built to last
We design brands that hold up for five to ten years, not five to ten weeks. That means fewer trends and more timeless foundations.
Let’s be honest about the AI bit
Yes, we use AI. No, it isn’t doing your brand.
AI helps us research faster, iterate quicker, and keep your costs down. But every creative decision — every colour, every curve, every word — is made by a person with taste and context.
We’re transparent about where AI sits in the process because you deserve to know. It’s a power tool, not the carpenter.
How a rebrand runs
From first call to final files.
Week 1
Get under the skin
We interview you, audit your current brand, study your competitors, and map out what the new identity needs to do. No mood boards until the strategy is locked.
Week 1–2
A direction, not forty options
You get two to three strong concepts — not a scatter-gun of half-baked ideas. Each one is backed by a rationale so you can judge them on more than gut feeling.
Week 2–3
Refine together
We take your chosen direction and polish it — typography, colour, layout rules, and tone of voice. Two rounds of refinement are built in, not billed extra.
Week 3
Lock and hand over
You receive every deliverable, organised and ready to use. Source files, brand book, and a walkthrough so your team knows how to keep things consistent.
What lands in your hands
Everything, organised, and yours.
Pricing
From £2,400, fixed, in 2–3 weeks.
No day rates, no scope creep, no “phase two” invoices. You know the number before we start.
Why so much cheaper than a big agency?
We don’t carry the overhead. No office on a fashionable street, no account managers, no three-hour chemistry meetings. You work directly with the people doing the work, so nothing is lost in translation and nothing is billed twice.
Will it look like AI made it?
No. AI assists with research and early ideation, but every deliverable is crafted and refined by a human designer with years of brand experience. We wouldn’t put our name on anything that looked generated.
What if I only sort-of know what I want?
That’s most of our clients. The discovery phase exists precisely to pull that out. You don’t need a brief — you just need to show up and be honest about your business.
Is a rebrand overkill for my size of company?
If anything, it matters more. Larger companies can coast on reputation; smaller ones need every touchpoint to punch above its weight. A strong brand is the fastest shortcut to looking like you belong in the room.
Do I own everything?
Yes. Every file, every asset, every concept — it’s yours outright on final payment. No licensing, no usage fees, no strings attached.